Ocean Spray 

Be unsatisfied.™

Work completed for the National

Advertising Student Competition. As a

team, we completed a comprehensive

ad campaign for Ocean Spray with the aim

to target Millennials. 

​

Problem: Millenials see Ocean Spray as an outdated brand.

 

Solution: Position the brand as understanding Sensation Seeker's drive. 

 

 

AD:                             CW:

Charlotte Frank        Nelle Thomas 

Mary Buzbee            Elizabeth Swartz

                                  Caleb Ledbetter